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How to create a Roku account

You need a Roku® account to activate a Roku device, access entertainment across thousands of apps, manage subscriptions through Roku, and personalize your experience. Visit my.roku.com anytime to access your Roku account, update preferences, and manage subscriptions.

Note: Roku accounts are free. Roku never charges any fees for creating a Roku account, activating a Roku device, or providing customer service support.

Creating a Roku account


If you don't have a Roku account, use the sections below to learn how to create one.

Note: If you already have a Roku account, you usually don't need to create more than one. We recommend using the same account when you activate any new device. This will link all Roku devices to your account, so you can easily set up devices to work the same way and maintain preferences across all of them.

Here are all the ways you can create a Roku account:

When setting up a new Roku TV or player


If you don't have a Roku account, you'll see simple instructions for creating one when you activate a new device. Just follow the on-screen instructions during setup.

For help with a specific Roku device, visit the setup page.

On the Roku website


On The Roku Channel website


  • Go to The Roku Channel website
  • Select the user icon from the top-right of the screen
  • Select Create account and follow the instructions

On The Roku Channel app on your Samsung TV


  • If it's not already installed, add The Roku Channel to your compatible Samsung Smart TV
  • Open The Roku Channel, and use your Samsung remote to navigate to the Tools row
  • Select Create a free Roku account
  • Choose to get a sign-in link (valid for 10 minutes) via either text message or email and follow the on-screen instructions
  • Check for a text message or email from Roku (be sure to check any spam or junk folders) and use the sign-in link to go to the account creation page
  • Enter the requested information and select Submit

You’ll automatically be signed in to The Roku Channel on the web. After a moment, you’ll also be signed in on your Samsung TV.

More resources about your Roku account


 

Last updated at 2/18/2026 3:18:14 AM


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