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How to activate or link your Roku streaming device

To start streaming, you need to connect your Roku player or TV to the Internet and link it to a Roku account. This article explains how to activate your Roku® streaming player or Roku TV™ system, and how to resolve common activation issues.

Note: Activation is always free, and Roku will never charge you a fee to create an account. Learn more about how to avoid fraudulent websites and protect yourself from activation and technical support scams.

No activation fees or support charges

What you need


  • Roku connected to your TV
  • Internet connection
  • Phone or computer
  • Access to your email

Step 1: Connect your Roku device to the Internet


Follow the instructions on your TV:

  • Select Set up for home use
  • Select Set up new wireless connection (if using Wi-Fi)
  • Choose your Wi-Fi network
  • Enter your Wi-Fi password

Your Roku device may update software. Let it finish.


Roku activation screen

With your email address

  • Enter your email address using the Roku remote
  • On your phone or device, open the email from Roku and click Activate Device
  • Follow the steps to create an account. Click Existing Customer? if you already have a Roku account.
  • You may be asked for a payment method. You will only be charged if you choose to buy something later.
  • When setup is complete, your Roku device will go to the home screen.

With a QR code

  • Open your phone camera
  • Scan the QR code
  • Tap the link that appears

Activate your Roku message

Troubleshooting


I didn’t get the activation email

  • Wait a few minutes
  • Check your spam or junk folder and search your inbox for "Roku"
  • Make sure you typed your email correctly
  • Press the Star button and choose Resend activation link or Edit Roku email to re-enter your email

The activation link expired

  • Press Star
  • Select Resend activation link
  • Check your email again

The QR code will not scan

  • Move your phone closer or farther
  • Clean your TV screen
  • Angle the phone slightly
  • Choose the option to enter a code instead

I got stuck after entering my email

  • Your TV must stay on the activation screen to finish setup
  • If not, press Star, and enter your email again

Last updated at 3/3/2026 1:32:59 AM


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