You need a Roku account to activate Roku TVs, Roku players, and other Roku streaming devices. But that's not all. With a free Roku account, you can:
Note: Roku accounts are always free. Roku never charges any fees for creating a Roku account, activating a Roku device, or providing customer or service support.
You may be asked to add a payment method when you set up a Roku account. When you add a payment method, you can quickly and easily use it to start free trials, sign up for subscriptions, and make other purchases. You'll only be charged if you make a purchase or have active subscriptions through Roku.
Your Roku account securely stores your profile information, such as your email and password, payment method, preferences, settings, app installs, and which Roku devices you own.
Sign in to my.roku.com to:If you have multiple Roku devices, you may have created multiple Roku accounts. Roku recommends linking all Roku devices to one Roku account so that you can keep track of your purchases, payment method, password, PIN, parental controls, subscriptions, and other important information all in one place.
Last updated at 2/18/2026 3:17:57 AM
