Premium Subscriptions are built into the platform and reflect the look and feel of the Roku streaming experience. Enjoy the same movies, shows, sports, and Live TV you love without having to juggle multiple accounts and passwords.
You can use your Roku account to easily sign up for Premium Subscriptions on The Roku Channel and other select apps through Roku, too. Add the app to your Roku device and sign up or subscribe on The Roku Channel website.
If you have a payment method set up in your Roku account, subscribing on is quick and easy. And when you sign up for a Premium Subscription on The Roku Channel, there’s no need to create another account. You’ll be automatically signed in with your Roku account.
Manage or cancel your subscriptions through Roku anytime on my.roku.com.
Charges for subscriptions through Roku channel with show up on your billing statement as "Roku for ______" or "The Roku Channel."
Howdy subscriptions
Howdy, a streaming service by Roku, is ad-free and only $2.99/month. You can watch Howdy on your Roku device, howdy.tv, and the Roku mobile app.To subscribe to Howdy, go to howdy.tv or install the app on your Roku device and sign up. Manage or cancel your Howdy subscription anytime on my.roku.com.If you have a payment method set up in your Roku account, subscribing is quick and easy.
Disney+, Hulu, and Sling TV subscriptions
You can sign up for a Disney+, Hulu, or Sling TV subscription through Roku or directly through the streaming service. If you have a payment method set up in your Roku account, subscribing on your Roku device is quick and easy.
Subscriptions directly through the streaming service provider
If you subscribe directly through the streaming service provider (such as Apple TV+, YouTube TV, Amazon Prime Video, Spotify, and others), you can sign in to your account and watch on your Roku device. You must contact the streaming service directly to manage or cancel your subscription.