Hiro is a new brand of smart TVs, designed to deliver unbeatable value, reliability and the Roku TV experience. You’ll see it listed as “Hiro • Roku TV.”

Hiro TVs are launching first in the United States. You’ll find them at Target, both online and in stores.
Yes. Hiro Roku TVs come with the Roku experience built in. You’ll get the same streaming apps, voice search, free live TV, and updates that keep your TV up-to-date.
Roku provides all support for Hiro Roku TVs. The articles below contain information to help you finish setting up your TV.
If you need additional help, contact Roku support for any issues relating to your Hiro TV.
Last updated at 3/3/2026 2:36:41 AM
