Your Roku® account stores sensitive information, such as your email and password, payment method, preferences, settings, app installs, and which Roku devices you own. As with other online accounts, there are certain precautions you should take to make sure that this sensitive information remains private and secure.
You must use a valid email address to receive important account notifications, preferably one that you check routinely. Roku uses your email address to contact you about important account, subscription, and billing information. If your email address changes, update your Roku account with the new email so that we can reach you with information.
Create a strong, unique password when creating your Roku account to make it harder for someone to gain unauthorized access to your account. Use a mix of at least 8 characters, including numbers, symbols, and lowercase and upper-case letters.
Create a PIN (Personal Identification Number) to limit who can make purchases through your Roku streaming device and Roku TV, as well well as to add parental controls. Once a PIN has been created, it must be entered to authorize a transaction through Roku or The Roku Channel on Roku streaming devices and Roku TVs.
Note: a PIN is not required for Roku Smart Home Subscription purchases.
Be alert to any suspicious communications appearing to come from Roku, such as requests to update your payment details, share your username or password, or click on suspicious links. When in doubt over the authenticity of a communication, contact Roku Customer Support.
Fraudulent sites attempt to steal your confidential information by mimicking the appearance of a legitimate Roku website. For example, while activating a Roku device you may land on a phishing site that asks for a fee to create a Roku account, activate a Roku device, or provide customer support. This is a scam. Roku does not charge to create a Roku account, activate a device, or provide customer support.
If you believe you are a victim of a technical support scam from another company, learn what actions you can take.
Last updated at 2/18/2026 3:18:25 AM
